So I need to carefully craft a strategy to ensure that the people that pay my salary are subtly encouraged to, when the formal proposal goes in, giving an enthusiastic "YES!!!".
Last night, I made a start with some of the "right people" happened to be at the conference I'm currently sitting in... by drinking a bottle of white wine and asking quite loudly whether they had their cheque books...
Subtlty? What's that? Doh!